• Sally Herships

'Fifty Shades' of merchandising


For a movie about a salacious, secretive, and to some, potentially shameful subject such as S&M, it sure feels like "Fifty Shades of Grey" is well out of the closet — or really, the dungeon.

Even the film's sequels are already being planned. Fandango, the online ticket company, says it’s setting a record, pre-selling more tickets than any other R-rated movie has.

And while it would seem the risque nature of this film could make selling spin-off merchandise a little more difficult than most, there is a lot of it for sale. It seems like there are as many variations of merchandise for the new film as there are Pantone color chips — and don't worry, for the graphic designer fan of the soon-to-be-released film, there's something for you too. However, the question remains: Who's buying? Read more...

#Consumers #Film #Merchandising #Marketing

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