The amount of effort Sally Herships put into her first investigative journalism piece….. well, it’s enough to drive you to smoke! “The Five Percent Rule” is Sally’s 10-month-long foray into investigative reporting, a story on the under-pricing of tobacco on military bases. The piece aired on Marketplace in June of 2011 as part of a series on tobacco.On this edition of HowSound, Sally talks about some of her behind-the-scenes work on the project. It’s a bit startling, actually. Huge spreadsheets, hundreds of phone calls…. even a new pair of special glasses to prevent the headaches she was getting from looking at a computer screen too long. Read more...
The Five Percent Rule on HowSound
Updated: Oct 30, 2023