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  • Writer's pictureSally Herships

Niche Sports Cashing In

Updated: Oct 30, 2023

Games that may have been played at a party with a beer cup in hand, or before that big college football game — like cornhole, darts or beer pong---are now trying to monetize themselves, just like the major league sports that they've been opening for.


Investors are looking to cash in, too. Small businesses and broadcast companies, like ESPN, are increasingly looking to capitalize on sports that were once considered just backyard fun.

Today on The Indicator, we try our hands (and try not to lose them) at the lumberjack's backyard sport --axe-throwing. We head to a bar in Brooklyn, NY, to experience the appeal ourselves, and to find out why niche sports are appealing to investors, broadcasters and participants alike.

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